Abril Ortiz

Brand Designer — Branding, Brand Identity & Visual Strategy

Brand designer based in Barcelona. I take brands from strategy to every touchpoint: identity, visual systems, packaging, editorial and digital. Analytical head, heart-led decisions.

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Professional Experience

Limonada de LavandaBarcelona, Spain
Aug 2026 – Present
Graphic & Social Media Designer

Communication design for the shop, social media content and website maintenance.

PachagurúSwitzerland · Remote
Dec 2025 – Present
Graphic Designer

Development of brand identity, brand manual, platform definition and monthly social media content planning.

MyFloraDNACalifornia, USA · Remote
Oct 2022 – Present
Head Designer

Sole designer at the company. Product branding, brochures and internal documentation. Web layout in Adobe XD. Stand and merchandise design for international cannabis trade fairs.

MaxEditas↗California, USA · Remote
Nov 2025 – Jul 2026
Graphic Designer

Logo and visual identity design, institutional documentation, website layout and promotional materials for events.

Mar 2024 – Dec 2025
Graphic Designer

Visual identity application for 5+ branches, including storefronts, signage and retail interiors. Design and management of social media content.

Aug 2023 – Dec 2025
Editorial Designer — Independent Project

Design and layout of three independent poetry books (144 pages each). Assisted in print production coordination, including pre-press preparation and print run management (1,000 copies per edition).

Guerrini Design IslandArgentina / International
Nov 2022 – Sep 2025
Graphic Designer

International branding studio focused on communication strategies and visual identity for brands across multiple industries. Work included branding projects, editorial design, advertising campaigns and web design.

Hiih LabsKelowna, Canada · Remote
Jul 2024 – Mar 2025
Graphic Designer

Graphic and audiovisual design for social media, catalogues and merchandising. Web layout and booth design for international trade fairs.

Education

ELISAVASchool of Design and Engineering, Barcelona
Sep 2025 – 2026
Master's Degree in Branding
Brand Strategy & Design SeminarSebastián Guerrini
Apr 2025
National University of La PlataUNLP, Argentina
Mar 2018 – Dec 2023
Bachelor's Degree in Visual Communication Design