Andes Wines

The Andes Wines is a fair trade wine brand from the Andean region, created to compete in a highly saturated global wine market. The main challenge was to differentiate these wines while expressing their origin, altitude and cultural heritage.

The visual identity is rooted in the landscape of the Andes Mountains. The symbol merges the silhouette of mountain peaks with the fluid movement of wine inside a glass, a visual metaphor for origin, height and authenticity.

The result is a solid and flexible brand system designed to perform internationally, while honoring the cultural legacy of the region.