A rebranding project for a nautical services company with more than 60 years of history. The challenge was to modernise the brand while preserving its legacy, prestige and strong positioning within the sector, and at the same time make it relevant to new audiences.
The project involved a comprehensive brand system: visual identity, signage, communication pieces and event design, with special focus on key brand moments such as the 60th anniversary celebration and the company's participation in the Argentine Boat Show. The new identity balances tradition and contemporaneity, reinforcing Sarthou's reliability while introducing a more dynamic and accessible visual language. The result is a renewed brand that strengthens its position as a trusted, leading name within the nautical industry.