A branding project developed at Guerrini Design Island for a gastronomy venture that reinterprets a traditional Middle Eastern dessert through an Argentine lens. The challenge was to merge two distinct cultural traditions, Argentine dulce de leche and Middle Eastern baklava, into a single, cohesive brand with international potential.
The visual identity is built around the idea of fusion and emotional connection. At its core, a heart-shaped symbol references both the Turkish word Kalbim (“my heart”) and the Argentine Sun of May, creating a bridge between cultures. The system feels warm, contemporary and distinctive, translating this dual heritage into a clear, memorable brand language. Applied across packaging and communication, the result expresses cultural pride, affection and a unique gastronomic identity.